Looking through the nash.io homepage it’s clear for both personal and business users “what” Nash is offering however it isn’t really clear “why” anyone should choose Nash. As Simon Sinek explains it’s much better to start with the why as it effects how a user feels about a product and improves the probability of them becoming a customer.
For instance “Think different” informs users about why Apple builds it’s products and user’s buy-in to that why because they feel that they are/become rebellious, unique outside of the box, non-status quo thinkers.
Some of the what included on Nash’s homepage includes;
Safe : The safest solution for high-volume trading. Nash is the only non-custodial cross-chain exchange to support liquid markets and decentralised API keys.
Easy : The easiest way to accept cryptocurrency… We handle the blockchain for free.
Compliant : Nash leads the industry in compliance. Nash has worked with regulators since 2017 to ensure we are fully compliant and legally secure. We’ve broken new ground in the industry by issuing the world’s first public digital security
Fast : secure, high-speed trading with no counterparty risk
Nash’s mission and Fabio’s comments in previous posts seem to kind of point to the “Why” without explicitly expressing it…
As I mentioned in a previous post having a meme/mental model that can be easily expressed and understood is really important;
Self-custody / non-custodial is an excellent starting point and is core to Nash’s brand however the push-back in regards to KYC from the more hardcore crypto crowd is significant, users seem to like the idea of remaining outside the law. Relying on regulators to eliminate the competition isn’t a viable strategy (although it might happen).
In short why should someone use Nash instead of the alternatives, is it because Nash is on a mission to bring decentralised finance to everyone so they can achieve financial freedom regardless of their beliefs ?
No wrong answers here, I’m just looking to see what the community thinks.