We’re going to need the tools (a guide) to sell Nash, something like;
What is Nash? - Nash is a L2 exchange that enables self-custody, high-speed fair trading. It’s also a payments network, also an asset management platform (I’m not sure what the best way to explain Nash to a new user I’m refering at this point so it’d be good to have a guide to reference )
Why Nash does what it does. (financial freedom, open & free platform) the what and why are very important.
Social media users are lazy and won’t read the blog and long posts like this one, we need simple meme’s/catchphrases to sell Nash like;
"Nash is the lightning network for all chains"
Andreas’s analogy of the lion and the shark when talking about comparing ETH & BTC is a great example it’s simple and easy to understand.
Nash represents an Idea (financial freedom) but there are multiple aspects of Nash that enable that idea (provably fair off chain matching engine, state channels for trading and payments, revenue share for stakers), having simple ideas/memes/catchphrases will make it easier for the community to promote on social media.
L2 exchange with off-chain matching is Nash’s main USP
Nash removes the high fee issue for all networks but is faced with the challenge of getting funds onto L2, meanwhile most users can’t understand what Nash being an L2 exchange really means… having promo material that states something like;
"Nash is a L2 exchange and here are the reasons why that’s better than wrapped tokens, L1 and atomic swaps" would come in handy.
Promoting Nash in the past has had it’s challenges with complaints about KYC etc. having some simple resources to refer to when we start promoting again would be great.