I think a lot of you guys who want to rush to market are thinking too small. You want them to get the users before Binance DEX, but which users? NEX isn’t only looking at users in the current crypto space. They’re looking at users who have not even purchased crypto for the first time yet. The total market cap of the crypto space is around $121 billion…that’s a drop in the bucket of the world’s total in the trillions. There’s so much more market to capitalize on. That’s why having a google or apple like approach to simplicity in the UI/UX is crucial.
Also let’s not forget that Binance came out with it’s CEX at a time there were quite a few others that were perfectly functional. But their product still gained major marketshare and became the go to exchange. Not because they were first to market.