I will ask once again to not couple multiple questions into one entry, it makes virtually impossible to reply on the AMAs.
Retail users and individual traders. Yes. Expectations have been repeated to exhaustion at this point. Yes, we do market research.
Online survey, interviews and user tacking/attribution. Currently we are focusing on the two profiles mentioned above.
A lot of people don’t actually know what digital marketing is and how it works. A lot of people think they do because they sell something or watched Mad Men. We fully trust our penetration strategy and have devoted as much time and care to it as the technology. I don’t know exactly what you mean by holistic approach, we do/will use several channels including the product itself.
The Bakkt case is a prime example of people confusing app marketing with paid ads, what is today a classical mistake, as said by Steve Jobs in this interview from 1985
Jobs: First of all, it was too expensive—about ten grand. We had gotten Fortune 500-itis, trying to sell to those huge corporations, when our roots were selling to people. … We decided to hire people we thought were marketing and management experts. Not a bad idea, but unfortunately, this was such a new business that the things the so-called professionals knew were almost detriments to their success in this new way of looking at business.
I believe we have a better chance because we understand better what is to be a crypto user and trader, they will learn however, and as you said they have a cushion to make more mistakes. So time is of the essence.
Liquidity has been demonstrated and will be expanded solved on a market-by-market basis. This quarter we will kickoff our new program to demonstrate volume on the test markets. The community can and should help to educate that liquidity and volume are two different things, you can already get good prices and fast execution on Nash in several markets. We believe to have a few strong costumer acquisition projects, they are mostly tied to features as they should be - so they will be executed as those features are deployed to the live product.
Our marketing budget is adequate to the projects we have planned, based on three main fronts: product, community and social. If it is shown that some funnel is preferential and is scalable (meaning cost per acquisition doesn’t blow up) we will increase its budget. In that case if required we could even raise capital just to pour on that funnel. This question is a bit convoluted, a few of the mentioned examples aren’t modern or have not been shown to work. We will not do several of the mentioned promotion methods.
We have a competitive program to attract liquidity partners. That was developed by hearing their feedback. The program is part of a ongoing effort to bring more partners from the liquidity industry to be part of Nash future.
There is very low cost to maintain a natural market. Every project is actively invited to bring their users to Nash.
We have no personal bias against any project, one of the reasons why we are such a great team to run markets. XRP has limited programming capabilities and needs research, our blockchain engineering team is focused on the Bitcoin protocol. We have been recommended to not start USDT markets due to legal concerns.
I don’t understand exactly the question. Regardless of implementing MPC/Threshold keys you need a non-custodial trading protocol for it to be non-custodial.
Yes, we do see sovereign digital currencies listed on Nash. If you look for interviews and opinions I have been doing since 2016 this is a future we see finance going, every value instrument will be digitized with Blockchain. Same as books and knowledge was with the internet.
I think everyday becomes harder to have a opinion on Libra, we don’t even know if it will exist at this point.
This concludes all questions ! As usual Nash team is happy by the community engagement and we want to only work closer as we push this platform to its full potential. Until next AMA.
! As usual Nash team is happy by the community engagement and we want to only work closer as we push this platform to its full potential. Until next AMA.