Hi, this is forwarded for a TG-Member called Solomon Adekale:
Who is the primary target demographic that we expect to bring in the majority of volume in the next 6-8 months? Have we profiled them in detail? Whats the potential volume numbers are we expecting from them? FOLLOW UP: Have we Q and A’d these folks to see if this is a platform they would already trade on? Their problem with current exchanges and if they see what we are doing as something special that would make them switch?
What type of Q/As have been done already? And for how many potential demographics that can bring actual volume to the platform?
I would imagine we want to inspire confidence when it comes to marketing. Right now the “perceptive” marketing plan feels shaky to a lot of people. I think this is due to people’s misconception that the team might rely on the community for its primary marketing plan. Can you reassure us that marketing has as much of a robust well funded go-to-market strategy as the technology does? Can we expect a holistic marketing approach?
What are some different marketing channels we plan to use to really onboard users? Because if Bakkt who raised $150 Million is only doing an average of 5-10 Bitcoin a day then what can we truly expect from Nash Exchange which only raised $35 Million? And that’s before the one year of development.
For now it feels like other people are more aggressive with customer acquisition and we aren’t. Yes we are still in MVP mode but we know the bad wrap on DEXs. Its always volume and liquidity. People feel we are falling into that trap despite the promise that this wouldn’t be the case. Can we get confirmation again that there is some grand solution to this from Nash? Or will we look like Bakkt even after BTC integration? FOLLOW UP: Are we ready to be aggressive to gain new users? Or old users on other exchanges? Have we figured out customer acquisition models that could effectively take users from other exchanges?
We know the team raised money for basic marketing but what about holistic marketing where we aren’t just relying on traditional mundane modes and tactics that don’t necessarily work in our space? Yes we know we have money for sponsorships and advertisements. But what about alternative and advanced holistic tactics like: target influencers, YouTubers & YouTube channels, twitter army maintenance, YouTube based content, social influencers, press buddies for strategic articles, robust referral system, liquidity/volume marketing, trading competitions, hackathons, native advertising and so much more. Are we preparing a marketing budget that includes all these modern tactics?
In terms of just liquidity/volume marketing are you prepared to subsidize certain key actions on Nash to make it easier for people to bring their volume to the platform in a big way? Competition is heating up and it feels like we may not be prepared to compete on an aggressive level.
Why are current shitcoins on Nash not expected to bring their own volume and liquidity to the platform? Or are they? If not, then how is this not a detrimental business strategy to the platform when we can’t rely on wash trading and need actual real volume to be viable?
How is not having projects bring their own volume going to bring more users and not put a burden on Nash?
Are any of you in talks with current third party chains to list bigger more relevant ALTs projects? Like EOS, XRP, BCH, TRX, COSMOS etc etc?
Do we have a personal bias or any bias against listing XRP or USDT? These are major volume assets. If we still wont listen them even though Nash is non-custodial then can you explain why?
LEGAL: in light of Harbor getting a broker/dealer license have we made sure we are following the same protocol they followed in order to speed up the process? Who on the team do we have working on that? Are they also buddy buddy or familiar within SEC circles since that seems to be a requirement?
Curious to know if we are taking the Skateboard Method approach to NEX markets on Nash Exchange? Meaning is there a way to get minimum licenses just for NEX markets instead of needing a bunch of licenses that would cover more than NEX markets on Nash?
Each block has their questions and some have follow ups.