There’s no denying the fact that Nash has been losing trust in aggregate based on the market signals of the Nex coin. Nex is below ICO price with ATL being less than half of ICO price.
Nash has certainly profited from Nash League and 2021 bull run but the competition (mainly projects with inferior tech) profited much more.
Now, why is that?
I have close to 50 referrals and a great first hand experience with introducing various people and groups to Nash on an everyday basis for the last couple of months.
The benefits of competition is easily perceived (many coins to trade with, options and margin trading, all in one platform) while benefits of Nash need some explaining (benefits of non-custodial approach, native tokens, MPC wallet, etc).
Nash offers a lot as it is but it often lacks a complete feature. What do I mean by this?
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Nash has fiat on/off ramp with 0% fees which is great but availability is limited both in terms of geographical regions and in terms of coin offerings.
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Nash offers trading of some established coins which is great but people prefer to trade on platforms that have as many coins as possible. I realize Nash will never go this way due to regulatory and tech constraints (since state channels take lots of effort to introduce new chains) but then the focus should be on being the best possible platform for trading these supported coins i.e. enable options and margin trading.
**Not having a clear advantage here while offering only a few coins is the biggest problem with Nash so far.**Nash has to somehow compensate for low coin offerings.
I think there are two kinds of retail customers;
First one is a crypto newbie that wants a platform with as many coins as possible and where he can exchange fiat into crypto. These types of customers are KYC/AML friendly but the USPs of Nash for them are not simple to understand and even when they understand it these features are overshadowed by the coin offerings and various trading options offered by CEXs.
The second group are regular crypto traders that have at least 1 year of crypto experience. They understand Nash USPs perfectly but they are often hostile to KYC/AML practices but they don’t mind paying high blockchain fees (like on Uniswap) so they can have lots of coins to chose from in a decentralized manner.
My point is, Nash needs to focus on a specific group of users and offer them enough comparative advantages to win them over. Introducing new chains is the most critical prerequisite for growth no matter the direction Nash chooses, new chains need to be introduced and regularly expanded. This will not only grow the volume of current users but with big enough coin support new potential users will take into account Nash-specific USPs and Nash can grow with users from both types of retail customers. New users will not join for Nash specific USPs, but these will tip the scale when Nash has enough infrastructure in other, more standard, exchange offerings.
Regarding the Nex concerns, I don’t stress over it. I try to learn from it in terms of how the market sees various stuff happening with Nash. If Nash fulfills its purpose, Nex will have a history similar to that of Swissborg. The bigger picture is what matters regarding Nex and my outlook is genuinely positive.