First, it’s worth noting that this isn’t true. I’m sure members of this community have seen the recent videos by CryptoLark, ThatMartiniGuy, CryptoMatrix and CryptoJack. These are the result of efforts we have made to explore working with YouTube content creators.
However, it seems people here have some misconceptions about working with YouTubers (or Twitter/Instagram/other social media influencers). Creators don’t make a profit based on pay-per-view – they aren’t stupid! They negotiate contracts with projects.
This has two main consequences:
There are some creators Nash just can’t work with right now. Creators will enter into exclusive contracts with particular exchanges or may have lucrative deals with large industry players that it would be unwise for us to try to compete with. Fair play to them! They built a strong channel brand and won some great deals. But they are also off the table for us.
Nash has to spend time exploring partnerships to see if particular creators are a good fit for us right now. We’re working with a number of YouTubers and other influencers and paying attention to the results we get. The information we’re gaining is extremely valuable for determining a successful strategy.
Nash is going to continue engaging with creators and will build long-term relationships where it’s appropriate.