I understand how you feel. At this time there isn’t much to show-off. Over time this will hopefully naturally change. If your friends have seen the website, thats a good start. Its all about awareness right now. Trade. Pay. Invest.
If they hear from Nash again in couple months or even years later, thats were the magic might happen.
If you’re friends are not into it. Just ask what they think of the website. (Ask about colors, language, illustrations,… whatever they might be into the most. Even just ask ‘you think its real?’) Dont try to sell it too much. Let them have their opinion. Thats fine.
You’ve done a great job if they have visited the website and formed an opinion.
The only reason I can currently take this project serieus is because of the many interviews I’ve seen from teammembers, the fact the website is build with modern technology stack and from how team responds in this community… (and the project vision I can relate with)