We all know grassroots marketing is the most expensive yet most important. I heard they wanted to wait until they have a working product but my question would be why? Their branding video has a bit more than 5000 views in almost 30 days of which 90% probably come from this community.
I wish there would be more tweets coming from the team to create some buzz and recommendation marketing. Although I believe Nash team is great and has a nice following, I have seen a couple of exchanges fail because their digital marketing strategy pretty much sucked.
Hope this time it will be different but I dont see much grassroot marketing yet.