A few reasons why I strongly believe this re-branding move is a brilliant idea!
Fabio’s brief comment at the Amsterdam event, stating that the choice of nash was partly in honour of the memory of John Forbes Nash Jr. is worthy of note.
Considering the mathematical and quantitative competence required in developing the nash matching engine, the choice of nash is apt. In comparison to Neon, nash is grounded in profound meaning and relevance. For anyone not familiar with the genius who inspired the book and subsequently the movie A Beautiful Mind, feel free to follow this link.
John Nash recovered from mental illness to win several notable awards, including the John von Neumann Theory Prize for his discovery of non-cooperative equilibria and the Nobel Prize in Economic Sciences for his seminal research on Game theory.
In future, the company/community should consider setting up a John Nash charity or foundation.
Every aspect of the nash logo is designed with purpose and attention to detail. The company’s chief design officer describes three core aspects of the rebranding: motion, speed and approachability. Very impressive!
We still get to keep catchy NEX as the name of our tokens
Looking forward to a beautiful launch and remarkable performance of the nash exchange/platform