Hi guys! Thanks for sharing your ideas. We’re really glad to have investors so committed to our success and we follow what you say on the Community closely. A few people in this thread have understood some of our reasoning in choosing “Trust Yourselves” as the motto. Let me explain our decision fully.
The basic idea behind a lot of successful company mottos is to convey an attitude or a feeling that customers identify with. Really famous examples are “Think Different” or “Just Do It”. These don’t say anything specific about Apple or Nike products, and really there’s no obvious connection. But the feelings they convey are appropriate. Technological innovation. Sports motivation. The companies couldn’t trade mottos.
With “Trust Yourselves”, we wanted to capture a feeling but also keep a direct tie with the fundamental idea behind what we do, decentralization. We think this is better than a motto like “Don’t Trust. Verify.” This doesn’t convey any feeling and doesn’t make sense to customers who aren’t somewhat familiar with blockchain technology. We are aiming for mass adoption.
So, why “yourselves” and not “yourself”? We did consider both options, and went with the plural for two reasons.
Firstly, “Trust Yourself” is just too common and too much of a cliché. It’s the phrase people are used to hearing. Having a twist on the standard formula keeps us away from cliché. “Think Different” is also not really a normal phrase. Everyone knows it now, but if you consider it, “Think Differently” would be more correct. “Different” is only used as an adverb in some colloquial contexts. Apple also puts a twist on things.
Secondly, we want to speak to a collective of individuals, not just individuals. As a company, we absolutely value individual autonomy and diversity. This is central to what we do, letting people take control of their own assets. But, as in economics, increasing autonomy doesn’t just help individuals, it helps everyone.
Also, using the singular is common with lifestyle products, things that people use to define themselves. We aren’t making that kind of product. We want to speak to everyone and tell the world to take back control. There’s power in creating a sense of community. This forum, and the relationship we try to have with our investors, is a great example of that.
