I am a Nash fan from the beginning, therefore, I have a few concerns:
It has been made clear to me that Nash won’t be advertising. To get many people engaged, Nash relies on its community to refer as many people as possible. The referral program Nash proposed is simply not going to do this.
If you want a lot of people engaged, you have to make it easy, rewarding and fun for people to reach out to their friends or followers.
One of the conditions to be eligible for the lottery is that you have €25 in your account.
Not many people know this. You might have referred 100 friends, but if only one of them actually puts €25 euro in his or her account, you will only receive 1 extra lottery ticket.
This way, Nash will make a lot of people p*ssed off. You have to reward the people that are running for you. With these conditions, the opposite happens.
There are a lot of great referral programs out there. There are people with a lot of influence who would love to help spread the word about Nash if there is a good referral program. There are many examples where the referral program or airdrop has worked very well.
I really hope that Nash is not counting on this referral program to get them the engagement we all hope for.
With kind regards,