Wouldn’t it be a good idea to offer a pre-registration, just like Binance did? This would prevent that the userbase at launch will purely rely on the early backers.
My suggestion would be: Send out a “pressrelease” about what NEX is going to offer very soon, in dummy language ofcourse and offer a pre-registration. Once we go live, send out an e-mail with “We are live blablabla”.
It’s just a small effort, but could help NEX to have a great kickstart. You don’t have to show anything during the sign-up.