In my startup, I manage the roadmap. We split it in 3 lanes based on the main personas of our product.
Based on @canesin’s words:
…I see the same pattern for Nash: 3 personas, all of which have different priorities. I would like to focus on the following persona:
- Activities: buy and hold
- Motivators to sign up for Nash:
- Funds manager: all-in-one wallet where you control your private keys
- NashCash: easy on-ramp, no additional KYC required. Fast and feeless
- Cheap (fast is a bonus) transfers (Other personas may be more willing to leave funds in the trading contract due to their trading frequently. Not this guy. So if buying $100 worth costs $15 end-to-end, it’s obviously a no-go)
- Large choice of tokens
- Nash Savings account
I wrote all this to focus on 1 thing:
- Large choice of cryptos
This is a community question which has been heard time and time again and is getting raised more and more as of late.
can act as a deterrent for new users to adopt Nash as their main exchange.
This thread seems to validate this hypothesis further.
Establishing a true listing strategy seems key for this persona at least. I personally have been buying (and putting sell orders) on Kucoin just because they have tokens that aren’t available on bigger CEXs.
Unfortunately Nash has - because of its compliance requirements - a disadvantage compared to unregulated exchanges (Binance, most DEXs, etc). But I believe this can be turned into a strong point: betting on quality instead of quantity.
Picking up projects based on their availability on top exchanges seems to have been a successful strategy for Kucoin. Maybe this is compatible with Nash’s compliance team’s size?
Also, if every new listing on Nash was accompanied by a report - possibly a 1-pager or a more detailed one - from Nash’s very own Market research team, I believe it would help with kickstarting projects and help to convey the message that Nash’s listings are meaningful serious quality projects.
TL;DR: for the hodler persona, a large choice of tokens feels like the number 1 priority after frictionless transfers.