As I’m sure many of you have noticed at this point, getting a positive reaction from advertising Nash is almost impossible. After the fiasco that was 2018, nobody wants anything to do with new projects (especially ones without a ‘product’). Pair this with your classic referral program, and it appears as though the Nash name is being slaughtered out there. How is Nash supposed to look legitimate when all people see are mindless referral link posts? Is this what the devs were going for?
“How can we spread Nash?”
“Referral links. Referral links everywhere”.
In Malcom Gladwell’s book The Tipping Point, he discusses the factors which influence
momentous changes in society. One of the three main factors is Stickiness. The Stickiness Factor is described as:
the specific content of a message that renders its impact memorable.
Where is the Stickiness Factor right now? It’s like we’re shooting arrows, but the arrows don’t have sharp heads so they just bounce off the target.
I’m not saying we need to stop chucking out referral codes. Since you need a code in order to sign up, it would actually be very bad if there weren’t enough codes circulating. Imagine someone wants to sign up, but can’t for the life of them find a referral link anywhere online. That would be disastrous.
What I do think we need to do is make sure we’re providing verifiable facts, links to videos/websites/resources, and relevant Nash information when providing our referral links.
A referral code on its own is spam – a referral code with some factual information just might pique someone’s interest enough to do their own research. We want traffic coming to Nash.io – they just revamped the website will all the information speculators need in order to understand the project.
Please don’t be lazy. At the very least, prepare a short write-up with some relevant links supporting Nash and copy-paste that everywhere. Don’t just spam your referral code across all corners of the internet, or else this project will struggle to pick up steam.
Last I checked, this community forum has almost 900 members. @nashsocial on Twitter has ~67,000. We need those numbers here, let’s work together and make it happen.