Coinbase's Custody approach VS Nash's non-Custodial approach

Coinbase Custody claims to “Split, offline private keys that require a quorum of geographically distributed agents to use cryptographic hardware to sign transactions”

Im wondering how institutions are going to handle having to deal with private keys etc.
When dealing with Nash the responsibility is on them with Coinbase they can push that off themselves .

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first: lol for the pic.

I think that our first generation auth system will not be competitive for institutions against current custody offerings. Our initial focus is retail users, but we are fairly confident our second generation system will be competitive for smaller institutional players also.