About our brain
Risk averse investors process the risk of monetary loss with the same circuit they contemplate disgusting things. While risk seeking investors process their potential winnings with the same reward circuits they use by drugs like cocaine.
An imbalance in an individual’s dopamine system can easily lead to greater risk taking.
Even an average individual and every day investors gets a neurochemical hit, similar to a cocaine rush from just a small financial gain.
After this I understand why investing is fun
This information can be found in this book: