I’ve been a NEX owner since the beginning and have been very keen to finally use the Nash platform myself. I am very enthusiastic about the nash project but I am also wondering why younger DEX projects took over in the meanwhile. I have tried to write down some feedback what I have collected myself and go from friends that Id like to share here with you. I am really hoping that this might be of use for the team to further enhance the market penetration.
- Neither the terms “nash” nor “Nex” are perceived as a brand related to a crypto exchange. The name nash is occupied by several other entities. Therefore when google nash or nex you won’t find nash.io, but rather other non-related topics, same for NEX. Nash should really consider a rebranding. It should be a unique name, that is neither occupied nor vulnerable for confusion.
- nash articles right now focus mainly on technology, therefore readers are mainly technical interested folks. Newbie’s don’t understand anything. The newbie user is rather confused by terms like “non-custodial”, “KYC”, “API”, “multi-party computation” etc… Coverage by press and crypto news pages is simply not available right now. In my view the team urgently needs a marketing expert who targets especially newbie customers full time and introduces them step by step to the full range of the nash platform. Customer centricity must be the new mind set!
- Furthermore to be successful in the long run nash needs simply more volume. To get more volume nash should shift its focus to the more regular new customers, that are new in the crypto space. For newbies it should be as simple as possible to use nash. Few clicks as possible and a child’s play to use UI. The UX right now is just to confusing and simply not seamless and intuitive enough for newbies.
- The most successful DEX’s are Swap platforms like Uniswap right now. Guess why? Because they are so simply to use! New users should be taken by the hand in the beginning. They could for example start with simple swaps. Nash could offer a simple Wallet, which over time can be updated into the full functionality of a platform. Strategy: from simple to complicated step by step to develop the newbie to a professional user without loosing him on the way. Complexity should unfold like an onion layer by layer. For each step the new user should be incentivized on its journey. This way they might also tell their friends of their nice experiences.