I would say it is wise to consider the following as product offerings in order to add volume to the exchange:
- ETF style product trading
- Margin trading
- Futures trading
- Options trading
I think the traditional world of finance shows there is plenty of appetite for these kind of alternative trading products. Although some might be more difficult to implement than others. BTW -> Nr. 1 is already sort of mentioned on the roadmap for Q4_18/Q1_19. “Index funds
Launch of cross-chain cryptocurrency index fund, supported by the exchange and extension.”